Wilfreda is proud to announce that it has officially become part of FirstGroup PLC, marking a significant milestone in the company’s journey and creating a strong platform for future growth.

While our scale is evolving, our core values are not. Our commitment to delivering memorable holidays, defined by care, reliability, and friendly service, remains the same.

Our people have always been the foundation of Wilfreda Beehive, and we’re proud that every member of our team is part of this next step with us.

Joining a multi-billion-pound organisation gives us access to deep expertise, broader sources, and long-term security. It also means we can continue the impressive growth we’ve achieved in recent years, with confidence in a sustainable and ambitious future.

This also allows us to:

• Enhance your overall travel experience
• Expand our reach to serve more areas
• Invest in new ideas
• Continue raising the bar for quality and reliability

This next phase is all about growth, without compromise, ensuring every holiday, from start to finish, meets the high standards you expect from us.

While this is a significant step forward for Wilfreda Beehive, at our core, nothing changes. We remain the same dedicated team, committed to delivering exceptional journeys every time.

We’re excited about what’s ahead and confident in what it means for you.

Thank you for being part of our journey. We can’t wait to take this next step with you.